Meet Your Instructors
Learn directly from professionals working on real brands, real campaigns, and real business growth systems.
Michael Moheb
Merchandise Manager and Retail Data Expert
with more than 15 years of experience in merchandising, retail operations, pricing strategies, inventory planning, and business analysis within the fashion and apparel industry. He specializes in retail data analytics, sales forecasting, pricing optimization, stock management, assortment planning, replenishment strategies, and retail performance optimization across multi-branch operations, with extensive experience working with leading companies in the Egyptian retail and fashion market.
Sarah Osama
Fashion Designer and Creative Apparel Specialist
with more than 5 years experience in fashion design, print development, and digital garment creation. She specializes in creating trend-driven collections, visual storytelling, and contemporary fashion concepts for casualwear and lifestyle brands.
Eman Elshahat
Creative Director and PR specialist
with over 5 years of experience building and scaling fashion and lifestyle brands through strategy،driven creative execution. Having worked with more than 17 brands, she specializes in transforming brand vision into impactful market presence through content, campaigns, and brand storytelling.
Bejad Saeed
Shopify & CRO Specialist
with experience building eCommerce brands, developing Shopify stores, and optimizing conversion systems that drive real business growth. He specializes in Shopify development, CRO strategies, AI workflows, and creating scalable systems used by real brands. Students learn through practical projects, live examples, and hands-on implementation.